A practical shortlist by specialty, with Blackbox ranked #1 for performance acquisition.
Fintech is one of those categories where quite soon you find the usual marketing playbook breaks down.
Often you want people to give you their money or their data. Sometimes you want a consumer to shift their savings from their existing account into an app they've just heard of 30 seconds ago. Sometimes you want a bank to move infrastructure they've had in their business for 15 years. None of these decisions are more likely because they saw the right shade of blue in a LinkedIn ad.
Then there's compliance. We need to test claims. Product language can get tricky. Sales cycles could be long. And it could be a consumer, CFO, bank exec, advisor or developer making the decision. Fintech marketing sits across quite a range of roles, so choosing an agency from your standard list of tech agencies may not suit the job.
Here are 25 agencies that could fit different parts of fintech marketing. We lead with Blackbox as in our view they'd be most suited as a catch-all agency for an existing fintech wanting paid acquisition tied to a business outcome. Others would be more suited to specific roles, e.g. PR, branding, content, web development, CRM rollout, influencer work, enterprise media.
This isn't a list of agencies all doing the same job. They aren't. Which would make writing this list easier and less useful to read.
TL;DR: The Best Fintech Marketing Agencies by Need
Blackbox would be best for an existing fintech wanting Meta ads, creative, funnels and measurement to drive activated users, funded accounts or qualified pipeline.
Vested is more likely for a fintech company wanting PR and reputation work across financial services.
Caliber is more suited where content, comms, awards, events and visibility across the industry matter more than direct acquisition.
Walker Sands could suit a B2B fintech wanting one agency to cover demand, brand and PR.
Ramotion is worth considering if the key challenge is brand identity rather than lead gen.
Webstacks is more suited to a B2B fintech wanting to refresh the content and infrastructure supporting their website.
SmartBug is best where the value lies in HubSpot, automation and reworking the existing customer lifecycle.
Siege Media would suit a fintech looking to build organic and AI search through content.
Socially Powerful is more suited to consumer fintech campaigns where you want to take advantage of social culture and creators.
Merkle might suit more established financial brands wanting good customer data and experience work.
What Fintech Marketing Actually Needs to Do
Often when marketing a fintech product it's not just about driving traffic. More often there are a range of underlying issues.
The market may not know of the product. Someone looking at our ad may not trust our company. Compliance may rule out our most compelling message. Someone starting an application may halfway through decide they don't want to go ahead. A B2B lead may love the product but will need to take it up the chain to six others to get approval.
If we start buying media and the agency only delivers impressions, clicks and form fills, we'll never pick up where the real bottleneck is. For consumer fintech our business outcome might be first deposit, application approved, user retained or account activated. For B2B fintech it could be sales opportunity, contract signed, revenue or qualified demo. Very different funnels.
When starting to buy media the agency should set out which funnel they're supporting.
It needs to explain something complicated without making it sound frightening
Fintech teams sit inside their product. Their customers don't. To a product manager or founder a phrase may flow naturally, but an external customer might think this is just a new logo on top of existing banking infrastructure.
Good marketing will pick up the useful element straight away. What's faster, cheaper, easier or more secure for them. And it shows this without risking claims later being killed off by compliance.
It needs to build trust before asking for action
A dodgy ad for ecommerce might be wasting $20. A dodgy financial ad could leave someone worried they risk losing $20k.
Trust is not a nice soft metric in this space. It feeds into click-through rate, application completion, sales conversion and retention.
It could come from evidence of customers, good explanation of the product, an expert on camera, earned media or smooth onboarding. Depending on the product, different combinations will work better.
It needs to measure further down the funnel
A cheap lead isn't necessarily a good lead. A cheap install of an app isn't a funded one. A booked demo isn't a qualified opportunity.
The agency should be able to look at performance beyond the platform they are using and pick up which message, audience and creative the fintech finds value in. Otherwise we risk optimization becoming a fight to find the cheapest early-stage event, which may add no value for the business.
It needs to fit the kind of fintech company you have
A consumer investing app needs testing of creative, a hook into the product and volume. A fintech selling fraud infrastructure to banks will need potentially months of sales process, credibility and education. A payments company wanting to break into Europe will need different media, language and compliance.
There isn't a single "fintech funnel." Be wary if an agency starts talking about one.
1. Blackbox
Performance acquisition for financial companies
At the heart of Blackbox is quite a simple view that financial services companies can build on Meta, but that for that to work more of the responsibility sits with the agency.
In fintech this matters, as often the criticisms of Meta are fair. Targeting often feels too broad. Lead quality is mixed. It's hard to sell a product in a short ad. Compliance slows production. In-house teams will run a small number of ads then switch off when they don't work. And often attribution will end at demo request, install or form, but not which activity led to revenue.
Blackbox has brought these elements together into one system. Depending on the account this could include audience strategy, messaging, video scripts, creative production, coordination of compliance, landing pages, retargeting, qualification of leads through the product funnel, and feedback into the CRM.
Rather than just looking at cost per lead, the team could look at funded accounts, activated users, qualified sales opportunities, revenue or another agreed event in the business.
An important part of this is volume of creative. Increasingly Meta will use the content to find the right person, so three variations of one ad isn't much of a test plan. Blackbox will build different hooks, speakers and formats, then use performance further down the funnel to decide which should get more budget.
Where there is most experience is in wealth management, working with hundreds of advisory firms and RIAs. This sits well for fintech companies, as often they'll be selling a product with a long consideration cycle, strong claims and a need for trust. Now they're applying a similar operating system across more of financial services: fintech, banking, lending, insurance and investment.
Services: Meta ads, audience strategy for fintech, video and static creative, scripting, landing pages, funnel design, coordination of compliance, feedback into CRM and outcome-focused reporting.
Best for: More established fintech companies with a decent product, enough budget to pull some useful data, and where they want something like a funded account or qualified sales opportunity.
Why choose Blackbox: Instead of producing a media report they pull together the business outcome, funnel, creative and ad. So they avoid someone getting a media report and thinking they're done.
Website: https://www.clientsblackbox.com/
2. Vested
Financial-services communications and reputation
Vested is more well known for their communications work than for building an acquisition engine. Which is why they feature highly on this list. Sometimes, before looking at improving their ad spend, fintechs need to build more credibility.
In financial services they could help with brand, content, integrated communications and public relations. For example, if a company wanted to enter a crowded market, raise funding, create a new category or build awareness with investors and banks, this could add value.
A typical tech-focused PR agency might be aware of software but not the language, trust and media dynamics in finance. So Vested wouldn't normally be first choice for "let's reduce customer acquisition cost next month." They're more for companies wanting to shape their own corporate story in their market.
Services: Content, social, reputation, public relations, brand.
Best for: Fintechs wanting more credibility in their market, more media coverage, or more clarity in their corporate story.
Why choose Vested: More than just another vertical on a long list, financial services sits at their core.
Website: https://fullyvested.com/
3. Caliber Corporate Advisers
PR and content for fintech, financial services and insurtech
Over 10 years Caliber have worked in this space and specialize in fintech, financial services, insurtech and adjacent areas. They work across content, PR, social, digital advertising, awards, speaking and supporting events.
This could add value if a company wanted more regular appearances in trusted parts of their market. Usually one article wouldn't shift a category, but over time a mix of trade coverage, contributed content, commentary from their executives and attendance at conferences could help.
Over the years they've worked with over 300 organizations, both large financial institutions and more up-and-coming fintechs. Perhaps more use to a company looking to build reputation over time than one wanting to test a paid social experiment. They could, for example, help build up content to repurpose across their own channels.
Services: PR, content, social media, digital advertising, awards, event support.
Best for: Fintech and financial services companies wanting a longer-term communications program.
Why choose Caliber: They understand the media, language and events of their industry.
Website: https://www.calibercorporate.com/
4. Walker Sands
Integrated B2B marketing for complex fintech sales
For a fintech selling infrastructure or software into companies, it could add value to have more of an integrated agency.
Often it's not just one channel that's underperforming. Maybe the story of the category isn't strong, the website doesn't pull people in, paid campaigns drive interest but content doesn't move the buyer, and PR sits separately to demand generation.
Walker Sands sits well for more of an end-to-end brief where these elements need to feed into one another.
The trade-off would be more machinery than some fintechs need. If they already have a working funnel they might want a specialist to focus on one element.
Services: Brand, demand generation, PR, content, creative, digital and analytics.
Best for: B2B fintechs at growth or enterprise stage with a multi-channel sales process.
Why choose Walker Sands: They could build on market position, reputation and demand rather than leaving them as separate projects.
Website: https://www.walkersands.com/
5. SourceCode Communications
Fintech PR with executive visibility and earned media
SourceCode are a technology communications agency with particular focus on fintech and financial services. Often their fintech work sits around strategic storytelling, visibility of their clients' executives, earned media and integrated communications.
This could add value for technically strong but difficult-to-explain products. Payments infrastructure, fraud tech and B2B financial software often need a story that non-technical buyers and the press can pick up and pass on. More often than not it would be SourceCode helping craft this story rather than building a customer acquisition funnel.
Services: PR, media relations, executive visibility, messaging, content and integrated communications.
Best for: Fintech brands wanting to build authority with investors, analysts, media or enterprise buyers.
Why choose SourceCode: They combine tech storytelling with a specific focus on financial services.
Website: https://sourcecodecommunications.com/
6. Hotwire Global
Global communications for fintech scaleups
Hotwire do technology communications and marketing. They have a fintech practice to support reputation, media relations, policy communications and growth across a range of markets.
Often where fintechs want to scale internationally they start to see the communications challenge become more complex. To do this well we need a story that works across borders, but depending on the country we'll see different levels of regulation, different expectations of the media and different maturity of the category.
To do this well you need agency capability in a range of markets, so Hotwire could add value if a fintech wanted to scale across markets or build up to a big launch. Their remit sits broader than just PR and could include paid media, digital marketing, SEO and lead generation. But the best reason to consider them is the global communications capability rather than any specific capability inside Meta's funnel.
Services: Reputation, PR, media relations, policy communications, paid media, digital marketing and SEO.
Best for: Fintech companies wanting to scale across markets or build up to a big launch.
Why choose Hotwire: Good global scale combined with a specific fintech practice.
Website: https://www.hotwireglobal.com/our-sectors/fin-tech/
7. Ramotion
Brand identity for fintech companies
Ramotion focus on digital product experience, visual identity and branding. More often than not their fintech work is about helping technically minded brands become more credible, more distinctive and more easily understood. And more often than not this sits underappreciated by founders.
They wouldn't be first port of call if you wanted 20 new paid social concepts for your product. They work for companies feeling their own brand needs work: repositioning, launching or outgrowing an early identity.
Services: Brand strategy, naming, visual identity, design systems, digital product and website design.
Best for: Fintech companies looking to launch, reposition or outgrow an early identity.
Why choose Ramotion: Good tech brand work with specific relevance to fintech companies.
Website: https://www.ramotion.com/fintech-branding/
8. Clay
Digital product and UX design for financial technology
Clay is a product and brand design agency. In a fintech context this would feed into the post-click experience of using an app. They could look at the onboarding process, the first deposit, and how a complex product gets explained.
This tends to be more relevant for consumer apps. Marketing may well have sold someone on using a product, but if they then hit confusing permissions, an unclear identity check or a poor flow to make their first deposit, that wastes the spend.
Often in B2B fintech we see similar issues in product demos and storytelling.
More design partner than creative agency, Clay would be worth considering if it's the experience holding you back rather than needing help managing an ongoing campaign.
Services: Digital product strategy, design systems, website, branding.
Best for: Fintech products with a trust, usability or onboarding problem.
Why choose Clay: They could improve the experience that marketing traffic lands in.
Website: https://clay.global/
9. Webstacks
Website infrastructure for B2B fintech
Webstacks build websites for B2B tech companies, either on HubSpot or as composable sites. In many cases more important than launching a big campaign, but less exciting.
As a fintech grows, often they'll end up with a site nobody in the marketing team can easily update without a developer. New landing pages take weeks. Product pages don't fit the sales motion. And given the limitations of the content system it gets tricky to do SEO.
More a website and digital infrastructure partner than a full replacement for the marketing function, Webstacks would suit a company that feels its existing site is holding it back.
Services: B2B website strategy, design, UX, development, CMS implementation and optimization.
Best for: Fintech companies where their own website is holding back growth.
Why choose Webstacks: They could build a site the in-house team can actually update.
Website: https://www.webstacks.com/
10. SmartBug Media
HubSpot, lifecycle marketing and revenue operations
SmartBug are an elite HubSpot partner and will do inbound marketing, paid media, revenue ops, CRM setup and automation. In a fintech where leads are dropping between systems, this could be more useful than another creative campaign.
If sales don't know where a lead has come from, if nurture is generic, if lifecycle stage isn't trustworthy and you can't connect marketing to revenue, then more traffic just adds fuel to a broken machine.
SmartBug are quite broad so wouldn't just be relevant to fintech. The reason to consider them is the depth of their HubSpot and lifecycle experience.
Services: HubSpot implementation, CRM integration, automation, inbound marketing, paid media and RevOps.
Best for: B2B fintechs already using or seriously implementing HubSpot.
Why choose SmartBug: They could add value to the system driving demand once you've secured the first conversion.
Website: https://www.smartbugmedia.com/
11. New Breed
Revenue operations for B2B fintech sales teams
New Breed is another key HubSpot partner. They cover demand generation, CRM, revenue operations and websites.
Where sales and marketing see reality very differently, this tends to add the most value. One will be focused on leads, the other on opportunities which haven't yet converted. They won't always agree on attribution and won't necessarily pass leads on. In a B2B fintech with a long sales cycle this isn't sustainable over time.
New Breed aren't normally a fintech specialist, but they're here because often at the core of the operating model in B2B fintech the same problem appears. Most relevant where a company wants to shift from general lead generation towards more specific support of enterprise sales.
Services: HubSpot, RevOps, demand generation, CRM migration, sales enablement and websites.
Best for: B2B fintechs wanting more consistency between sales, marketing and customer data.
Why choose New Breed: Strong capability at pulling data together across marketing, sales and customer records.
Website: https://www.newbreedrevenue.com/
12. Ironpaper
Account-based marketing for complex B2B fintech
Ironpaper focus on demand generation, content, websites, HubSpot implementation and sales enablement. They could work well for a B2B fintech wanting more specific support of an enterprise sales motion.
Most relevant where you have in mind a specific set of high-value accounts, e.g. large companies, insurers or banks. In this scenario, programs aimed at anonymous traffic risk lots of activity but will rarely reach the buying committee. Ironpaper sit more comfortably here than with, say, a consumer app wanting to pick up users quickly.
Services: ABM, demand generation, content, websites, HubSpot and sales enablement.
Best for: B2B fintech companies targeting a limited group of high-value accounts.
Why choose Ironpaper: Their programs tend to be built around pipeline and enterprise sales rather than anonymous traffic.
Website: https://www.ironpaper.com/
13. Siege Media
SEO and AI-search visibility for fintech
Siege have a specific fintech element to their search, content, digital PR and visibility work. They point up the challenge of producing content which will rank well but is also compliant and trusted.
This could work for a fintech in an area where customers do some research before acting. Lending, investing, tax, payments and financial software all tend to generate significant question sets. With good content you could pick up demand over years, but only if you add value on top of some generic explanation of a keyword. Getting value from organic takes time.
Siege wouldn't be a good replacement for paid acquisition where you want demand straight away. It could sit alongside paid, though.
Services: SEO, content strategy, content production, link building and digital PR.
Best for: Fintech companies wanting durable visibility in organic and AI search.
Why choose Siege Media: They add a fintech-specific element on top of the more generic search, content and digital PR work.
Website: https://www.siegemedia.com/services/fintech-geo-agency
14. Animalz
Editorial content for technical B2B products
Animalz is well known for high-quality thought leadership and long-form content for software companies. For B2B fintech this could add value where the product needs more time to explain than a series of short SEO articles allows.
A strong technical article could feed sales, help educate a market and give an executive a voice worth hearing. A weaker one feels more like a glossary with a call to action at the end. More often Animalz would be used for the first. They are more a content specialist than a fintech growth agency.
Services: Content strategy, editorial production, thought leadership and content for organic growth.
Best for: B2B fintech brands wanting depth of explanation rather than volume of articles.
Why choose Animalz: Good editorial depth on complex software.
Website: https://www.animalz.co/
15. Foundation Marketing
Content creation and distribution for B2B technology
Foundation work with B2B brands on content strategy, creation, distribution and research. The key word there is distribution. Too often fintech teams produce something good, send it out once, then move on.
More suited to companies wanting one piece of thought leadership or research to run across different formats and channels. It might underpin a specific conversation in a category for a B2B fintech.
Services: Content strategy, research, editorial production, distribution and social content.
Best for: B2B fintech brands wanting one strong piece of research to travel across channels.
Why choose Foundation: Rather than leaving distribution as an afterthought, they build it into the job.
Website: https://foundationinc.co/
16. Column Five
Data storytelling and visual content
Column Five are particularly good at taking data and turning it into engaging stories. Often fintech companies will have interesting data: saving patterns, lending activity, fraud, payment behavior or their own benchmarks. In a spreadsheet it adds nothing, but as part of a report, campaign and visuals it could cut through. It could also feed sales with something they can use.
Services: Content strategy, original research, reports, data visualization, brand and campaign creative.
Best for: Fintech companies that either already have their own data or want to build a story through research.
Why choose Column Five: They could make tricky financial data more shareable and understandable.
Website: https://www.columnfivemedia.com/
17. Demo Duck
Product video and financial-technology explanation
Demo Duck makes animated and live-action videos for businesses. A fintech with a product that isn't immediately understandable in the first minute of someone using it could get more value from one clear explanation than from half a dozen new blog posts.
They could use this on their own site, in sales, in onboarding and in paid campaigns. The limitation is probably obvious: Demo Duck would make the asset but wouldn't necessarily own the system to distribute it and attribute revenue.
Services: Product videos, explainer videos, animation, live action and educational content.
Best for: Fintech products that need a clear, reusable explanation of why someone might want them.
Why choose Demo Duck: Specialist production turning difficult products into stories people can relate to.
Website: https://demoduck.com/
18. Socially Powerful
Influencer and creator campaigns for consumer fintech
Socially Powerful sits between paid social, social strategy, community, measurement and influencer marketing. For consumer fintech, one important role of creators is that they can make an unfamiliar financial product feel more like something someone might actually use and less like a corporate proposition.
That doesn't mean creators just get handed a brief and everyone hopes they turn up with something compliant. Financial products need disclosures, controlled messaging and checking. Most relevant, therefore, where creator-led social is wanted in the acquisition strategy.
Services: Creator production, influencer marketing, paid social, community and measurement.
Best for: Consumer fintech apps aimed at users of social platforms.
Why choose Socially Powerful: They bring creator content together with paid distribution and measurement.
Website: https://sociallypowerful.com/industries/finance
19. Moburst
Mobile growth for fintech apps
Moburst focus on mobile products, so could sit across app strategy, creative, paid acquisition, ASO and influencer campaigns. That makes them relevant to fintech companies with a product in an app, where they need to get the presentation of the app, quality of install, activation and retention right. A campaign purely focused on cheap installs might look good but won't add much financial value.
Buyers of their service need to think about the experience of whoever sits on their regulated financial product. They may be more relevant to more established fintechs.
Services: Mobile strategy, user acquisition, creative, ASO, influencer marketing and product consulting.
Best for: Consumer fintech apps with a strong activation and retention model.
Why choose Moburst: Mobile growth is central to their offering rather than an add-on.
Website: https://www.moburst.com/
20. Wpromote
Enterprise performance marketing
Wpromote have done paid social, search, creative, analytics, lifecycle marketing and conversion optimization for well-known brands. For a large national fintech with its own marketing team and decent budget, this could add value. They might see value in pulling together media across different products, channels and stages of the customer lifecycle, and Wpromote could deliver across all of it.
More important than the name on the pitch deck would be the people sitting on the account. Look at who would own delivery of the work and ask what experience they have of financial products.
Services: Paid media, creative, analytics, lifecycle marketing, SEO and CRO.
Best for: Large fintech and financial brands needing media across multiple products.
Why choose Wpromote: Good performance capability across channels and strong measurement at scale.
Website: https://www.wpromote.com/
21. Merkle
Customer data and experience for global financial brands
Merkle are a large customer experience and data agency. They do identity, CRM, analytics, personalization, media and customer experience. Probably more than most early-stage fintechs need, but a bank, payments company or more mature fintech could well have customer data spread across different products and markets. They might struggle to pull it together into their own marketing. Merkle could add value here.
Services: Customer data, identity, CRM, analytics, personalization, media and customer experience.
Best for: More mature financial companies with complex customer journeys and data across different products and markets.
Why choose Merkle: They could add value beneath the marketing, not just in the campaigns customers see.
Website: https://www.merkle.com/
22. iProspect
Global media buying across markets
iProspect are part of a large agency network and do paid search, social, programmatic, video and broader media strategy. They could be useful for multinational fintech companies wanting to coordinate across different channels and countries. In that kind of role you start to get complications of language, regulation, reporting and currency which a boutique might struggle with.
Probably not suitable for someone looking for a founder-level acquisition partner focused on specific capabilities.
Services: Paid social, search, programmatic, video, analytics and international media strategy.
Best for: Multinational fintech brands with complex media across different channels.
Why choose iProspect: Ability to buy across channels internationally.
Website: https://www.iprospect.com/
23. Amsive
Audience intelligence and first-party data
Amsive do performance media, analytics, creative, audience strategy and personalization. Where there's already meaningful customer data against a financial brand, they can do some really good work on how to use it more effectively.
They have stronger capability than your typical paid social shop at audience modeling, analytics and personalization.
Services: Paid media, audience intelligence, analytics, creative and personalization.
Best for: Established fintech, lending, insurance and banking brands with mature data systems.
Why choose Amsive: Strong underlying analytics and audience work supporting the media plan.
Website: https://www.amsive.com/
24. Cramer-Krasselt
Integrated brand campaigns for established financial companies
Cramer-Krasselt are a full-service agency with experience of social, media, creative, brand and integrated campaigns. They've done work across a range of categories in financial services, so could be more suited to bigger, more visible assignments.
If a fintech wanted more than just a single product for one audience, they could use Cramer-Krasselt to underpin a brand campaign, pull together a range of media, speak to different internal stakeholders and deliver a consistent message across the country.
They're quite a broad agency, so probably too much for someone wanting a single lead-gen funnel. They might under-deliver on smaller budgets against a more specialist agency.
Services: Brand strategy, creative, media planning, social and integrated campaigns.
Best for: More established fintech and financial brands looking to run big campaigns.
Why choose Cramer-Krasselt: They could deliver brand and media at institutional scale.
Website: https://c-k.com/
25. MintTwist
UK digital marketing for fintech companies
MintTwist are a UK digital agency doing paid media, SEO, content, digital strategy and social. They could be more relevant for a fintech coming into the UK, or working under UK and European expectations, than a US agency.
Often you can't directly apply privacy, customer behavior, media and advertising thinking from the US to the UK. A company moving into the UK could well find more value speaking to a local digital partner than risking budget while a US agency tries to unpick the nuances of the market.
Services: Paid social, paid search, SEO, content and digital strategy.
Best for: UK fintechs or international companies entering the UK market.
Why choose MintTwist: Broad digital service with knowledge of the region.
Website: https://www.minttwist.com/
How to Choose a Fintech Marketing Agency
The most easily made mistake is to pick the agency with the most impressive website. The second most common is picking the one with the biggest client logo. Neither tells you who might end up on your account, whether they'll grasp your business model, or what outcome they'll be trying to deliver.
Start with the business outcome
Don't start with "we need more marketing." Think about what needs to change. For consumer fintech this could be retained users, completed applications, first transactions or funded accounts. For B2B fintech, maybe qualified demos, pipeline, contracts or revenue.
Ask the agency specifically how their work would be relevant to that event. If they say impressions, traffic or leads, you'll have useful information.
Ask what fintech experience sits on your actual team
Someone in their company may well have written a fintech case study, but they could still be sending people with no experience of marketing a financial product.
Ask who writes the copy, who checks the claims, who buys media and who looks at performance. Then ask what type of business model each of them has worked on. A crypto exchange, a payroll API and a retirement app are all fintech, but they're not similar jobs.
Understand the creative process
If paid social is in your brief, ask them to pull some numbers. How many genuinely new ideas will they come up with? Who develops the angle? Who writes the script? How do they make a video? Once one idea has worked, how quickly could they pull another from the same asset? How quickly could they refresh tired creative?
Five headlines from one asset are five versions of the same thing. They're not five ideas.
Put compliance inside the workflow
Compliance shouldn't creep up at the end of developing a campaign. The agency should know who in their team checks content, what supports their claims, how they respond to comments, and how much scope there should be in the calendar for this.
We don't want to make marketing more risk averse, but we do want to avoid spending time on work that's unlikely to be approved.
Check what happens after the conversion
If applications start but aren't completed, perhaps it's the application process rather than the ad. If B2B leads come in but don't progress in sales, look at message and qualification. If you have qualified opportunities but they sit on the system, check the sales process and the content supporting it.
A marketing agency shouldn't necessarily pick up every element of your business, but it should be interested enough in the outcome to point you to where along the journey the risk might lie.
Match the agency to the stage of the company
An early fintech without product-market fit doesn't need an enterprise data transformation. But it probably shouldn't put its whole media program into a two-person creative studio either.
More important than budget is readiness. To hire an agency you need scope that could scale, a product people want, a path to conversion, and someone internally who can make decisions.
Which Fintech Marketing Agency Is Best?
For most established fintech companies wanting to run paid media to deliver funded users, activated customers or qualified pipeline, our first call is Blackbox. They work well for Meta-led acquisition and take responsibility for the outcome of the ad, the funnel, the creative and the ad account.
That doesn't mean they're right for every kind of job. If you want to run PR first, consider Vested, Caliber, SourceCode or Hotwire. If you want more of a product or brand focus, consider Ramotion or Clay. If you want to fix a broken CRM, consider New Breed or SmartBug. For organic search, consider Siege Media. For enterprise data, consider Merkle.
Consider what outcome you want and what your constraint is. Then pick the agency most suited to that job.
If you think this could be you, Blackbox do 15-minute intro calls at clientsblackbox.com.
