Blackbox Editorial Policy
Why we have this policy
Blackbox runs Meta ads for retirement planning RIAs and financial services firms. Advisors use our articles to make real decisions about budgets, agencies, and compliance. That is a responsibility. This page explains how we write, check, and update what we publish, so you know what you are reading and who stands behind it.
Who writes our content
Every article is written or reviewed by people who run advisor ad campaigns every week. Our founder, Alex Khassa, has built Blackbox since 2021 around one niche: getting qualified appointments for financial advisors. Our writers, media buyers, and editors work inside live client accounts. We write from what we see in those accounts, not from theory.
Every article is reviewed by Alex Khassa before it goes live. Each article shows the author, the reviewer, the date it was first published, and the date it was last updated.
Where our facts come from
We prefer primary sources. That includes Meta's own documentation and policies, SEC and FINRA rules and guidance, published industry research, and our own campaign data.
When we cite our own results, such as cost per appointment or show rate, the numbers come from real client accounts. We report ranges or rounded figures. We never name a client or share their data without their permission.
How we check every article
Before an article goes live, a reviewer checks it for:
- Accuracy of every number, stat, and claim, against its source
- Compliance language, so nothing reads as a promise of results or as investment advice
- Clarity, so a busy advisor can act on it
- Current platform rules, since Meta changes often
If a claim cannot be backed up, we cut it.
How we build agency lists and comparisons
Some articles compare agencies, including our own. We are open about that:
- Blackbox appears in some of our lists. We are an agency, and we say so.
- We describe other firms based on what they show on their own websites and public profiles, such as services, named clients, and published prices.
- We do not take payment to include or rank any firm.
- If a firm tells us something about them is wrong, we check it and fix it.
How we use AI
We use AI tools to help with research, outlines, and editing. A human writes or edits every article, checks every fact, and approves it before it is published. People, not software, are accountable for what we publish.
Updates and corrections
Ad platforms and rules change. We review our articles on a regular basis and update them when platform rules, costs, or regulations change. The "Updated" date on each article shows the last review.
If you spot an error, email us at info@clientsblackbox.com. We will look into it and correct it if we got it wrong.
Disclaimer
Blackbox is a marketing agency. We are not a registered investment adviser, broker dealer, or law firm. Our content is for education only and is not investment, legal, tax, or compliance advice. Check with your compliance team before running any ad or campaign.
Editorial accountability rests with Clients Blackbox, Inc.